Globally, food companies are hoping on the flexible packaging bandwagon. Its convenience, high quality and light weight are three of the key reasons why national and private brands are choosing flexible packaging. Flexible packaging is ideal for a wide range of products, from cocktails to fruit chips.
Many companies are using packaging as a key brand differentiator. Bolthouse Farms designed a pouch that separates their carrots and seasoning. When consumers want to use the product, they pinch the pouch and pull to break the inner barrier that separates the two sections, then shake the pouch to season the carrots. By separating the carrots and seasoning both products are kept in optimal condition. Another example would be the British supermarket Tesco serving their heat and serve soups in stand up pouches. Tesco’s pouch is printed in high-definition flexography allowing consumers to see exactly what they are purchasing.
To read the article, click here: