According to a study conducted by Ipsos InnoQuest, consumers are likely to pay more for food and beverage packaging that has value added features related to freshness and sustainability. Results from the global survey show that 55% of participants would pay more for packaging that keeps food fresh longer and for environmental packaging. Participants in South Africa, Malaysia and India were willing to pay more for packaging that keeps food fresh longer. Participants from Mexico, South Africa and Indonesia would pay more for environmentally friendly packaging.
Packaging that prevents spills, keeps food and beverages at the right temperature and that makes it easier to eat or drink on the go ranked the lowest at 34%, 33% and 31%.
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