Lifestyles and eating habits of the population today have drastically changed compared to prior years. Demographic changes, such as fewer married couples, more people living alone, smaller household sizes and multi-generational households are impacting packaging developments. The shift in consumer attitude and lifestyle has effected behaviors regarding food and beverage packaging. One of the five new trends includes targeting millennials who have shown more interest and brand loyalty to fresher and/or organic products that are typically found on the parameter of the grocery store. Second, smaller packages have proven a bigger trend. Smaller households or those living alone have more of a demand for smaller or single-serve packaged meals or multiple packaged snack packs. Third, convenient packaging has been a big selling point in snack foods. Ease of opening, reclosing, and portability have been an influence on the packaging. Fourth, transparent packaging. The ability to see ones food prior to buying has had huge influence on the food industry. The demand for more transparency in the food industry has been of grave importance to the consumer, both figuratively and literally. Lastly, eco-friendly packaging options have huge appeal to consumers as of late.
For further reading, please visit http://www.packworld.com/package-design/strategy/5-key-trends-shaping-food-and-beverage-packaging
Source: Packaging World
