Environmental awareness is now mainstream. It is no longer limited to a small niche of people but rather consumers across the board. A concern for the environment is changing consumer's purchasing behaviors. More and more, people are looking for signifiers that companies are a part of the rainforest initiative or packaged using post-consumer recycled products. Also, this translates into consumers consciously choosing to avoid brands where there is no message of environmental sustainability. Consumer commitment to the environment has moved from concern to action, creating positive change in the industry.
The evolution of environmentally conscious consumers has created a demand for manufacturers to incorporate sustainable practices into their business strategies. Food manufacturers and retail operations have adopted environmental initiatives; this incorporates the recyclability of a product, analyzing manufacturing equipment to ensure the operation uses minimal energy and creates less waste, lastly, using responsibly sourced materials.
Concerns for the environmental are not slowing down; they will continue to influence buyer behavior and increase the drive within corporate America - consumer awareness and purchasing power will continue to drive corporations to adopt sustainability into their business strategies.
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Source: Huffington Post