The five most important consumer packaging trends for today’s market are sustainability, healthy living, convenience, authenticity and cost-effective shopping.
Sustainability
Consumers are more aware of international environmental issues and are changing their purchasing habits. Consumers are seeking packaging with the recyclable logo on it.
Healthy living
Consumers are interested in health and wellness and are looking for the packaging to list the product’s health credentials. Packaging should focus on natural ingredients and formulations.
Convenience
Consumers are busy and are looking for on the go, easy to use packaging. Packaging that is smaller, lighter and easily disposed of are ideal for on the go consumption.
Authenticity and Trust
Due to global food scandals, consumers are demanding clarity from manufacturers on product traceability.
Cost-effective shopping
Consumers are now purchasing product as they run, opposed to purchasing product in advance and storing for future use, which has been the norm.
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Source: Packaging Digest
