Who should be accountable for sustainable packaging?

    EasyFairs surveyed 500 UK branding, packaging and marketing managers and found that 44% of participants felt retailers should be liable for packaging sustainability. The survey revealed only 19% of the participants felt manufacturers should be responsible and 10% considered packaging converters accountable. Budget controllers not understanding packaging’s effect on profitability and consumers and designers lacking knowledge of the importance of packaging were other issues brought to light by the survey.

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