The five trends that will impact packaging and associated industries in 2015 are: the growing importance of sustainability; the demand for supply chain transparency; the rise of new barrier/coating packaging technologies; the continued emphasis on lightweight packaging; and the importance of delivering frustration-free packaging.
The growing importance of sustainability
Because sustainable packaging is now prompting consumers purchasing preferences, sustainable packaging has significant environmental and business implications for companies. Businesses should be proactive in implementing procedures that advance a product’s packaging sustainability; if not, they risk the possibility of losing customers to competitor brands that are prioritizing sustainability in their packaging.
The demand for supply chain transparency
Supply chain transparency is an important area companies must focus on to avoid potentially costly environmental and legal infractions that could damage a company’s reputation and overall relationships with consumers. Businesses should address how they are implementing supply chain traceability in terms of sourcing, manufacturing, transport and end of life cycle.
The rise of new barrier/coating technologies
According to a Smithers Pira report, paper and corrugate are going to see tremendous growth in the next several years. The focus will be on developing new barrier technologies that are renewably sourced, readily recyclable and/or biodegradable.
Source: Greener Packaging
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