A new report from Mintel has identified six trends that will transform the global packaging industry in 2016.
The rise of digital printing - Companies will use the customization and quick turnaround capabilities of digital printing to leverage their brands with consumers.
Package transparency - Consumers prefer clear, easy to read details regarding ingredients and other product information.
Flexible is in – Stand up pouches may be peaking in favor of packaging featuring rigid and flexible components. Brands are looking for packaging with functional and sustainable benefits and a strong shelf presence.
Beyond sustainable – 63% of consumers prefer packaging that is reusable or recyclable. If the price and quality of a product are equivalent, sustainability may be the determining factor.
Size it up – Consumers want a wider range in pack sizes. Companies offering product in a trial size are more likely to gain new customers.
Going mobile – Brands are using new technology, such as nearfield communication and Bluetooth low energy to connect with consumers.
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Source: Food Business News
