The Future of Food Packaging

    A new report from Mintel has identified six trends that will transform the global packaging industry in 2016.


    The rise of digital printing - Companies will use the customization and quick turnaround capabilities of digital printing to leverage their brands with consumers.


    Package transparency - Consumers prefer clear, easy to read details regarding ingredients and other product information.


    Flexible is in – Stand up pouches may be peaking in favor of packaging featuring rigid and flexible components. Brands are looking for packaging with functional and sustainable benefits and a strong shelf presence.


    Beyond sustainable – 63% of consumers prefer packaging that is reusable or recyclable. If the price and quality of a product are equivalent, sustainability may be the determining factor.


    Size it up – Consumers want a wider range in pack sizes. Companies offering product in a trial size are more likely to gain new customers.


    Going mobile – Brands are using new technology, such as nearfield communication and Bluetooth low energy to connect with consumers.


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    Source: Food Business News

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