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    The Future of Food Packaging

    A new report from Mintel has identified six trends that will transform the global packaging industry in 2016.

     

    The rise of digital printing - Companies will use the customization and quick turnaround capabilities of digital printing to leverage their brands with consumers.

     

    Package transparency - Consumers prefer clear, easy to read details regarding ingredients and other product information.

     

    Flexible is in – Stand up pouches may be peaking in favor of packaging featuring rigid and flexible components. Brands are looking for packaging with functional and sustainable benefits and a strong shelf presence.

     

    Beyond sustainable – 63% of consumers prefer packaging that is reusable or recyclable. If the price and quality of a product are equivalent, sustainability may be the determining factor.

     

    Size it up – Consumers want a wider range in pack sizes. Companies offering product in a trial size are more likely to gain new customers.

     

    Going mobile – Brands are using new technology, such as nearfield communication and Bluetooth low energy to connect with consumers.

     

    To read the entire article, click here

    http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2015/12/The_future_of_food_packaging.aspx?ID=%7BEDBF2A06-7EEF-44E3-B07C-3FF51C09E048%7D&cck=1

     

     

    Source: Food Business News

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