After many years of discussion and projection, the rise of the pouch has taken over the grocery shelves and has replaced rigid lining for consumer products. In the past decade, we have seen the rise of pouches in consumer brands. The light weight, convenience, portability and shelf appeal has captured the appeal of the consumer, more so than any other packaging.
The pouch has had many new converters, including PepsiCo, H.J.Heinz, and Dial Corp, consumer brands are not the only converters, in recent years we have seen many startup and emerging companies taking over grocery shelves. New and emerging comrades include baby food, caffeine sticks, beverages, cosmetics, ketchup, seafood, wine, soap, water and many more. Some estimate that the annual growth in this market will reach double digits; this is far larger than any other packaging format.
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http://www.flexpackmag.com/Articles/Bag_Pouch_Making/BNP_GUID_9-5-2006_A_10000000000001178395
