According to a consumer survey commissioned by the STI Group, the majority of consumers list recycling and disposal when talking about sustainability. Consumers tend to make conclusions about a product’s sustainability based on the product’s packaging; cardboard is considered to be greener than packaging made from other materials.
Per the survey consumers are willing to pay a higher fee for products with sustainable packaging. On average the consumer was willing to pay 12% more for environmentally friendly packaging.
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Source: Packaging Europe