Per the 2013 Packaging Digest Sustainable Packaging Study reduce waste, reduce amount of packaging materials and reduce energy consumption were the main concerns listed by participants. Survey participants also sited cost and performance as challenges they are facing from a sustainable packaging perspective. One participant wrote, “Packaging has become so light weight that it is becoming harder to make further reductions without compromising strength and performance”. 63% of survey participants thought sustainability limits packaging innovation.
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Source: Packaging Digest