Focusing on green is quickly becoming a necessity in today's product environment. Here are four sustainable packaging trends that we will be hearing more of in 2016.
The first trend to make waves in 2016 is clearer labeling. Consumers are demanding clear and concise packaging, especially when it comes to the sustainability claims and the recycling options. Many consumers question whether packaging is able to go in the recycling bin; consumers would like to recycle product packaging simply and efficiently.
The second trend we should expect to see in 2016 is conscious consumer appeal. More than ever the consumer population is moving towards a greener future. Consumers will be looking for brands to clearly display their commitments to the environment and make their social responsibility clear.
The third trend that will get more momentum in 2016 is the bioplastic boom. The plant derived material has garnered attention and continues to boom. With large scale vertical farming becoming more of a reality, 2016 could be a great year for more sustainably produced bioplastics.
Lastly is the lightweight packaging trend. In 2015 the industry saw an emphasis on lightweight packaging that momentum has not slowed down. There is an expectation to see more manufacturers jumping onto the lightweight bandwagon. The intentions behind lightweight packaging is rather clear: reduced material, reduced manufacturing costs, reduced environmental impact, and reduced amounts of natural resources via transportation. The expectation is that 2016 will be a year where the long-term viability of lightweight packaging will be analyzed - meaning the value of lightweight materials in the recovery stream.
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Source: Packaging Digest